Archive | Sales & Marketing

Sales and marketing related blogs.

Great By Choice by Jim Collins

Great by Choice by Jim Collins & Morten T. Hansen

Jim Collins is one of my all time favorites. He has a rare gift of balancing the science, reality of everyday business and passion. I started by reading the “Good to Great” and then the other older books. Have been waiting for this one since it was first mentioned on Jim Collins website.

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shaking-hands

Focus on Social-Media Meta-business

Delivering is key. You set a goal as increasing your customer base, your sales numbers or your margins. You use the tools available to you and achieve your goals. Now, in Social Media discussions and sociaty, there is a large amount of discussions and talk about the Socail Media it self. Not the goals, the […]

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Social Media Marketing

Who is a senior social media expert?

I have read lots of different blogs about individuals and also larger companies where they title themselves as senior in social media. Not “product marketing”, nor “brand management”, only everything “social media”. I find this fascinating! So I started to do some research on a number of companies and individuals promoting or selling social media services. Doing […]

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Outsourcing

Outsourcing customer service to India! incredible story

I helped a friend and his company to find an outsourcing alternative for programming, maintenance and technical customer service a while back. We found a number of good companies with a long list of references. Long story short, we found one, the results were really good. The code translations from Cobol to Visual Basic went […]

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Green_Elements

Step 6/7; 3 magic words: Mastery, Purpose & Autonomy

Working in marketing and sales, there is a continuous need for change and development. Independent of the type of business you might have, you have to evolve and create. When people says “this is the new economy”, most of the time they are referring to changes in sales and marketing and not much on how […]

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screenshot

Chasing followers on Twitter

The recent couple of weeks I have been bombarded by companies and people trying to sell me hundreds and thousands of followers. I ignored it in the beginning. As the “spamming” got more intensive, I had to investigate this. Why me? Why now? Here is what I found and my conclusions. Here are the parameters […]

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thinkertoy

Thinkertoys by Michael Michalko

This is an interesting book with an interesting approach and layout. Each chapter is dedicated for a specific technique. There are a number of examples for each technique. I enjoyed a lot of the chapters, however, I found 35% of the content too hypothetical and far fetched. Of course this depends on who you are […]

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trend

10 trends to look out for

According to McKinsey quarterly (see below for reference), here are 10 trends for look out for for coming 12-15 month. I have added some comments about the trends. There is no specific order of importance. Trend 1: Distributed cocreation moves into the mainstream. We have had this for some time now. For the last couple of years, […]

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