Jim Collins is one of my all time favorites. He has a rare gift of balancing the science, reality of everyday business and passion. I started by reading the “Good to Great” and then the other older books. Have been waiting for this one since it was first mentioned on Jim Collins website.
Sales and marketing related blogs.
Delivering is key. You set a goal as increasing your customer base, your sales numbers or your margins. You use the tools available to you and achieve your goals. Now, in Social Media discussions and sociaty, there is a large amount of discussions and talk about the Socail Media it self. Not the goals, the […]
I have read lots of different blogs about individuals and also larger companies where they title themselves as senior in social media. Not “product marketing”, nor “brand management”, only everything “social media”. I find this fascinating! So I started to do some research on a number of companies and individuals promoting or selling social media services. Doing […]
I helped a friend and his company to find an outsourcing alternative for programming, maintenance and technical customer service a while back. We found a number of good companies with a long list of references. Long story short, we found one, the results were really good. The code translations from Cobol to Visual Basic went […]
Working in marketing and sales, there is a continuous need for change and development. Independent of the type of business you might have, you have to evolve and create. When people says “this is the new economy”, most of the time they are referring to changes in sales and marketing and not much on how […]
The recent couple of weeks I have been bombarded by companies and people trying to sell me hundreds and thousands of followers. I ignored it in the beginning. As the “spamming” got more intensive, I had to investigate this. Why me? Why now? Here is what I found and my conclusions. Here are the parameters […]
This is an interesting book with an interesting approach and layout. Each chapter is dedicated for a specific technique. There are a number of examples for each technique. I enjoyed a lot of the chapters, however, I found 35% of the content too hypothetical and far fetched. Of course this depends on who you are […]
According to McKinsey quarterly (see below for reference), here are 10 trends for look out for for coming 12-15 month. I have added some comments about the trends. There is no specific order of importance. Trend 1: Distributed cocreation moves into the mainstream. We have had this for some time now. For the last couple of years, […]