There is a fundamental difference between the different social media and how they are used. Not how they are supposed or designed to be used, but how evolution has formed them.
When analyzing the different media, it is clear how people in different circles choose to use the media.
For example, at facebook, you pretend people are interested in everything you do and experience.
In Twitter you don’t care what people think, unless you are in a group such as #usguys or #EUguys.
In linkedIn, you very much think about your reputation and share interesting and career related information. The list of examples goes on!
My question is, why would someone share a picture of their cat chasing a ball, or their dog chasing its tail. My absolut favorite is a picture of themselves in the mirror looking awful! What drives people to do this?
When, Why & How you share defines your online personality
The “social media explained” image is actually a good and fun description.
I never started to use facebook, mainly because people reveal too much. To be honest, 90% is not interesting. In my opinion sharing personal information or nonsense updates should be kept to minimum. Sometimes, you get a feeling that people share for the sake of doing it. There is no other reason for sharing.
The more transient the media the less important is each single input.
Here is a number of criteria for sharing:
Choose Twitter when:
- A quick thought, your location, a link of little value you want to share. Twitter is also excellent to appreciate people, send out a random thought or if something raises emotions!
- Remember that you can share images or any other media as well. both Twitter/hootsuite/Tweetdeck, they all have media sharing available now.
- Using # (hashtags) is something different. It is more of a chat and ongoing discussion rather than any of the above.
- I don’t know, I don’t like facebook. It is like a neighborhood you don’t like. People still live there but that doesn’t mean you have to be there.
- People share anything and everything. I understand and appreciate the size of facebook. Again, it is the level of sharing and the sheer amount of useless inputs!
- I only use facebook for cross posting. I never post anything for facebook only!
- Always ask yourself, who will benefit from this? Will someone comment on it?
- Still a very new platform. I will wait for the comments until the collective have shaped the media.