Linchpin by Seth Godin

Linchpin by Seth Godin

Seth Godin is one of my favorite authors right now. Very few authors can hold and balance content/subject/brevity as good as Seth can. Linchpin is a great book about what makes the winners, the successful people/employees/bosses etc. He starts by defining and giving many examples. The different qualities and trates of a linchpin and why this […]

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shaking-hands

Focus on Social-Media Meta-business

Delivering is key. You set a goal as increasing your customer base, your sales numbers or your margins. You use the tools available to you and achieve your goals. Now, in Social Media discussions and sociaty, there is a large amount of discussions and talk about the Socail Media it self. Not the goals, the […]

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Social Media Marketing

Who is a senior social media expert?

I have read lots of different blogs about individuals and also larger companies where they title themselves as senior in social media. Not “product marketing”, nor “brand management”, only everything “social media”. I find this fascinating! So I started to do some research on a number of companies and individuals promoting or selling social media services. Doing […]

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Outsourcing

Outsourcing customer service to India! incredible story

I helped a friend and his company to find an outsourcing alternative for programming, maintenance and technical customer service a while back. We found a number of good companies with a long list of references. Long story short, we found one, the results were really good. The code translations from Cobol to Visual Basic went […]

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Green_Elements

Step 6/7; 3 magic words: Mastery, Purpose & Autonomy

Working in marketing and sales, there is a continuous need for change and development. Independent of the type of business you might have, you have to evolve and create. When people says “this is the new economy”, most of the time they are referring to changes in sales and marketing and not much on how […]

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Creativity-Flow1

Step 5/7: Create FLOW in your life! How & Why you ask!?

Occasionally I surprise myself and people around me with exceptional ideas. At least I get the feedback as if it was a great idea. I feel like the Linchpin, Seth Godin talks about in his books. As much as I love the feeling, I hate it when it goes quiet. For some reason the great ideas degrade […]

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screenshot

Chasing followers on Twitter

The recent couple of weeks I have been bombarded by companies and people trying to sell me hundreds and thousands of followers. I ignored it in the beginning. As the “spamming” got more intensive, I had to investigate this. Why me? Why now? Here is what I found and my conclusions. Here are the parameters […]

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sword

Instant effectivity tool, or is it?

Everyone looks for the best “something” to help them become better at “something”. It is the nature of humans. I am one of those people always looking for a software/hardware/gadget to help me do things differently. I guess since you read this blog you are one of those people to. Look around you, if you put […]

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blackberry

Why Blackberry will lose to iPhone and Android

Blackberry has been marketed as the business phone for many years. They tried to market a consumer phone and failed miserably. It is not easy to copy apple. Let’s not even get into that discussion. People want to have nice things, fashionable things and things that has a hype around it. Regardless of blackberry dominance […]

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storywins

Whoever Tells the Best Story Wins By Annette Simmons

Annette Simmons is one of my favorites. I read and reviewed the “Story Factor”. It is one of the best Storytelling books available right now. There are a large number of storytelling, presentation technique etc. books and they are growing. What is peculiar with the whole thing is that there are a surprisingly number of really […]

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