I have read lots of different blogs about individuals and also larger companies where they title themselves as senior in social media. Not “product marketing”, nor “brand management”, only everything “social media”. I find this fascinating! So I started to do some research on a number of companies and individuals promoting or selling social media services.
Doing 1 year 5 times vs. having 5 years experience
The whole concept contradicts it self! Can you get senior anymore in any subject related to the Internet? The concept of adding age or time doesn’t really add value anymore. For example; I always had statements like “at least 5 years of C++ programming in Windows API” in the ads I used to hire people. It gave me assurance that they knew the subject and had worked with it for a long time. This is only valid iff (if and only if) the time is spent on a subject fairly constant. Coming back to my example, if the windows API and the C++ language changed 5 times during the 5 years experience, well you have 1 years experience 5 times. Which is not really what I was looking for!
Same analogy goes to the social media segment. If what you offer is really “tool-knowledge” means you are really good at Facebook, twitter, Google+ etc. you are really not working with marketing. You are only working with the tools of marketing. These tools will change and the meta-experience built will not be as valuable anymore, there will always be people knowing the next tool better. Also, your so-called experience with these tools is very seldom more than 6 month!
The actual value is in your knowledge of: Marketing, sales, product positioning, brand management & the customers
Regardless of the tools and the environment of “social media” many companies and people confuse the importance of knowledge that goes in to sales and marketing. Just the huge number of people offering “social media marketing” speaks for it self. Just a small fraction of these people know anything about marketing. They find the tools easy to use.
My experience this far is, if you need to market your business using “social media”; find a company that does other types of marketing where social media is on part of it.
Sometimes! The “social media” experts are like window display designers. Nice display, no real marketing value!
Looking forward to your comments, I know the blogs tone and content is a bit sharp!