Delivering is key. You set a goal as increasing your customer base, your sales numbers or your margins. You use the tools available to you and achieve your goals. Now, in Social Media discussions and sociaty, there is a large amount of discussions and talk about the Socail Media it self. Not the goals, the media.
I have been involved in a number of projects and had communication with both small and large firms providing Social Media marketing and “presence”. They spend as much trying to convince you about the value than actually show you results.
Show results rather than talking about the results!
If you were in the IT business back in 1998-2001 you remember how everyone was talking about the power of internet. Companies and projects popped up everywhere and they failed. It was a gold rush! Now, I get the same feeling.
Not all companies need/should have a social media presence!
Not every company and business needs different channels. First of all the marketing department should be dedicated and have a long term strategy using the social media. The most important part … the customers. If you provide surgical tools, well are your surgeons on Facebook and Twitter?
Are you providing value using the different channels for marketing?
The last important subject, that has got so obvious to me, is; do you / can you provide value? If you have a Facebook page for your product or company. Are you able to provide value? Not just a copy of your webpage. Is Facebook, Twitter, Google+ etc. providing anything unique?
In summary, there is too much discussions about the meta-business or the meta-discussions rather than showing the results. There is a interesting quote I read somewhere is about … 80/20 rule… if you use more than 20% of the time to explain your business, then your business idea is not good enough!